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Tuesday, July 31, 2012
GETTING YOUR ARTICLES PUBLISHED
To lead to a sale, your query must convince the editor that you have a clear idea of what you plan to cover in the article, and what approach you ‘re going to take.
So before writing the letter, think your article idea through carefully, and picture yourself describing the article to a friend.
2. Find Your Angle:
Finding your angle is often a matter of narrowing your topic. A topic like “Sports” is far too general, narrow it to say, “Table Tennis” is better. Often, reducing the story to a single dimension e.g., focus on a key person, place, or event – gives a salable angle.
When your subject is popular, you must give the editor a fresh approach. One way is to take an idea like “Overcoming Failure” and give it a twist to something like “Failure Can Be Good for You.” It needn’t be exotic to sell, something as mundane as “New and Improved” has worked by adding a new ingredient to the usual.
3. Research Helps:
While many queries can be written entirely from your own knowledge, a little research can pay big dividends by seducing the editor. Facts sell editors on an idea. Editors look for queries with many specifics: Don’t just write that “Last year millions of people suffered from yeast infections.” Tell how many millions – and why!
Research both the topic and the markets you’re aiming it at. A common reason for rejection is because of inadequate knowledge of the magazine.
4. Shaping Your Raw Material:
After you have the basics:
a. the idea
b. the slant/facts, and
c. the market
then you’re ready to write your query. A good query starts strong, and never lets up until the editor is sold. Follow the two newspaper dictums; The five W’s (who, what, where, when, why) which explains the story immediately, and “the inverted pyramid” which emphasized putting the most interesting information first. You’ll lose the editor’s interest if you save the best for last, and always remember EDITOR’S CUT FROM THE BOTTOM UP!
5. 3 Main Sections to a Query:
a. The Lead Paragraph
b. The Summary
c. The Author’s Bio.
Each has a specific purpose: first, tell the editor what the story is, then why she/he should buy it, and finally who is going to write it.
The Lead – is aimed to hook the editor and make them want to continue reading.
Once you’ve aroused the editor’s attention, move directly to a summary of the article.
Summary - This section should convince the editor that you know where you want to go with the article; it should outline the points you plan to cover or provide factual information about your topic – giving only enough to prove that your story is real. Here you can mention your sources. Tell the editor who’ll you’ll be talking to, and if experts are they on the cutting edge of today’s technology. Also include here a working title for the article. Don’t spend a lot of time trying to get a provocative headline, because titles are often changed by the editor before publication.
Author’s Bio – is where you sell yourself as a writer to the editor now that you’ve sold him/her on the idea. Don’t be bashful; editors expect a bit of sell in the bio. There’s nothing wrong with saying, “I’m highly qualified to write this article because…” if a convincing reason follows. Start your bio with your publishing credits, and include magazines similar to the one you’re pitching if you can.
How To Build Your Self Confidence
The very first step is to accept yourself – lovingly. No person in the world in perfect so why bother and shed tears over your imperfectness. This is how God wanted us to be – Imperfect! We might have something that someone else may lack and someone else might be endowed with the qualities, which we lack. This incompleteness makes us go out and seek companions who make us feel loved, wanted and complete. Oh what a great feeling! Would we experience it if we were inside the cocoon of our perfection? Never! So accept yourself the way you are. It will free your mind of a heavy baggage of unnecessary worries. You will instantly feel light and cheerful.
Liberate yourself - Go out and do what you like!
How long it has been since you last went to have a walk among the pines – something that you loved as a child? How long has it been when you walked hand in hand with your friend to the bakery and tossed a coin to decide what to buy? These might seem very simple things but these simple things have the power to add on to build great confidence and fulfilment. Life if see is actually quite simple. What gets a bit too complex though is to remain simple. Isn’t it? Just as small drops of water make the mighty ocean, the little things you enjoy doing have the capability to turn you into a storehouse of confidence. When God made you, He put a desire in your heart and bestowed onto you the capability to achieve it. However, in the process of growing up, you forgot what exactly was your purpose, what is that you liked and what is that you enjoyed doing. It does happen with lots and lots of people who do feel like breaking free but are too tied up in their day to day responsibilities that it gets impossible for them to spare even 10 minutes to reflect on their lives, their direction, their dreams and goals. It’s our duty to clear the mess that prevents us from hearing to our heart. The conversations with your heart should keep getting clearer and the best way to do it is to find time to do what you enjoy. And since you enjoy doing that activity, it straightaway means that you have all the aptitude and intelligence necessary to do the job effortlessly even though you may not realize it.
Find your flock
Birds of a feather flock together. You must find out people with whom you enjoy being. They are certainly the people of your frequency and the energy flow between you and them is natural. Life becomes easy when you are among the people who are more or less on the same plane of thought as you and it’s easier to relate to them. They seem to understand you and vice versa thus creating conditions for healthy conversations. A good conversation is a very healthy exercise and an important need of our mind. We all want our ideas to be heard and appreciated and a good company provides platform for the same.
Set Achievable Goals and Go for it!
The journey of a thousand miles begins with a single step. The idea is to begin with a small single step that can then further developed into giant strides. Learn to do the work at hand rather than to overwhelm oneself by looking at the entirety of a mammoth looking task. Just like the soil underneath your foot, the top of mountain too would someday be under your step. The only way to do something is to Go For It! No matter how small the progress is the focus should be on completing a task successfully even though it’s a small task. A series of big uncompleted task is a sure shot way to depression. Break a big task into a list of small tasks to be completed. Tick off from your list each job successfully completed. A completed task no matter how small it is gives a sense of achievement that boosts our confidence and equips us with more energy to try a bigger task.
Go For The Gold!
“I sold my business” is a magical phrase for entrepreneurs. It conjures up of pictures of wealth, leisure and exciting new challenges. For many entrepreneurs, it’s the goal from day one.
“Selling might not be everyone’s objective when they’re starting out, but it should be” says Ned Minor. Mr. Minor is a transaction attorney in Denver, and the author of “Deciding to Sell Your Business: The Key to Wealth and Freedom.” It seems eventually, every business owner leaves their business either sitting down at a deal table or feet first on a stretcher.
The idea of working until your last breath is not uppermost in our minds when we start out on that exciting roller coaster ride known as “entrepreneurship.” But if you aren’t already planning a more graceful exit, you may come out on the short end of the stick.
When starting a business we’re usually so busy with the details involved in making it an eventual success that selling out is the furthest thing from our minds. But the day you start building should be the day you should start designing your exit. It should be the ultimate goal of your success.
Many entrepreneurs are successive business builders. The fact that they sell one business doesn’t mean retirement for them, it just means the opportunity to start another business that has been lurking in the back of their minds. In fact many entrepreneurs enjoy the building up of a business almost more than the profitable success it becomes.
What does a saleable business look like? It’s saleable if it’s “scalable” says Minor. There are small-and-steady businesses sold every day, but the big bucks come looking for a business that has huge growth potential. Every buyer thinks that he/she is smarter than the seller, and that they can double or triple the present business it’s doing. A business will fetch the best price only when buyers believe they can take advantage of significant future growth potential.
Selling a company’s future upside however, means proving your previous growth and validating your future growth strategy. You should start with 2 years of audited financials to backup the historical growth. Then be prepared to explain your business strategy and how it fits into the overall market. Be it through acquisitions that you’ve grown, then show how many more acquisition targets are still in the market. If through new product development, be prepared to give the details of your R&D pipeline and your ideas for future products.
Now as for buyers, there are two types. There are “financial buyers” who will typically pay a lower price because they have a fire-sale mentality. You need to find the strategic buyers out there, and paint a picture for them. Show them a great customer relationship, a great piece of intellectual property, an advantage in time to market, or a key employee. Show the strategic buyer how one plus one equals three.
Then again, why settle for just one buyer when you could have two? Having another buyer in the wings is a vital strategy in the sale process. Having a strong and visible alternative makes any acquirer sit up and take notice. There needs to be tension to the deal. Each side wants the other to think that they’re about to walk away; it’s the tension that gets the deal closed.
The best buyers are large, high-flying public companies with broad, strategic agendas and cash to spare. Selling to a public company also has other advantages and tangible benefits. Many transactions leave the seller with a fistful of stock, or worse, a long-term payout. A publicly traded acquirer makes an eventual cash payout more assured. Be sure to make your business sale more than a sale of your personal network and capabilities. Make it look like it’s worth the asking price, especially if you’re planning to leave after the sale.
Build a strong management team that can carry on when you’re gone. A team with clear policies and procedures, and a broad customer base which are the underpinnings of value. Your business should not just run without you, but be positioned to grow without you. Make sure your key employees are given incentives to stay on after you go, and make sure you communicate with them during negotiations. It’s crucial to minimize disruption.
The sale of a business is complex. If you’ve been in business for 10 years, then it has 10 years of potential liabilities, lawsuits, and bad accounting. Buyers want to know exactly where the business stands, so extreme diligence and complete disclosure on your part is essential. Sometimes what the buyer requests during negotiations is mind-boggling and you should hire some outside help to put it all together.
Getting the deal closed takes the talents of several people, and here’s a list of who you’re likely to meet on your way to closing.
On the Buyer’s Side:
• CEO: The chief executive needs a vision of how the new company will fit into the existing organization.
• CFO: This is the detail person, and a professional skeptic. In the long-term view, he/she will take the heat if reality doesn’t live up to expectations.
• CPA: The buyer’s CPA (or accounting firm) will validate the seller’s numbers. Don’t be surprised if the CPA doesn’t argue for a lower purchase price based on historical profits. These are the “bean counters” of the deal.
On The Seller’s Side:
• Investment Banker: He/she is a professional “quarterback” keeping both teams moving toward the goal. He keeps one eye on the sale price, and the other on the strategic best interests of the business owner.
• Transaction Attorney: He’s the referee – there to make sure no one gets hurt. The transaction attorney’s focus is the sale contract, but he/she can also handle communication with the buyer.
• CPA: The seller’s CPA should be advising the seller on the personal tax consequences of the deal, and how to handle the after-tax proceeds.
And you thought it was going to be easier to sell it than to start it, didn’t you? Remember, no deal is a sure thing until it’s done! Perhaps the only sure thing is that selling a business is never simple. It can be the most harrowing, and the most rewarding experience in the life of an entrepreneur. Take it slowly, with planning, strategy and guidance. Each step of the process can add value to the company, and get you closer to the finish line.
Monday, July 30, 2012
Frugal Marketing for Entrepreneurs
If your email signature line only contains your name and contact information, you’re missing out on advertising to e-mail recipients that have opted for communications from you.
These people are key members of your unofficial marketing network. They are your prospects, clients, press contacts and colleagues and your signature line is the perfect, unobtrusive space for a unique promotional pitch.
Try these tactics to turn your “sign-offs” into sales:
Highlight what your company offers.
Offer an incentive for recipients taken a specified action.
Use the associated web address for the incentive, if it’s also on your site.
Give better visual positioning to the promotion rather than contact info.
Play with eye-catching fonts and colors.
Use less than 64 characters/line so that words don’t wrap to a new line.
Write a “signature” for different categories of recipients.
Change your signature copy frequently.
Never miss a chance to get your product or company noticed.
Another thing that many entrepreneurs don’t think about is the letters they send out. They are merely accepted as solving a problem or answering a need, when you can carry the e-mail idea over into every piece of mail you generate.
On the company letterhead simply add a line at the bottom of page 1. It could be a “tag line” of sorts made up of a slogan that “brands” your services or business. Try to come up with something unique so that every time it’s heard the prospect thinks of you.
Examples of this would be, “Good to the last drop,” which of course is Maxwell House Coffee. “Finger-lickin’ good,” which is KFC chicken, and so on. You get the message of what I’m saying. Play around with this until you come up with a pearl that is uniquely you.
If your business/service does not lend itself to this idea, then focus on increasing your credibility by using a “membership” tag line. For instance a funeral home would be less than tasteful using the line, “Our clients are dying to visit us;” but they COULD use the line “Members of Undertakers Assoc. of America” at the foot of their letterhead. This establishes immediate credibility in the mind of the recipient, even if the letter they received was a direct mail advertising letter.
When you’re an entrepreneur in today’s marketplace you have to be inventive and creative to buck the “big boys” on the block. I suggest that every entrepreneur read about the life of P.T. Barnum to get a better understanding of a truly great entrepreneur.
It isn’t always the almighty dollar that gets the best advertising for our business; it’s the best IDEA that makes you stand out in the crowd.
FREE IS BETTER!
Believe it or not, there are plenty of opportunities out there
for you to get your written materials free of charge, for free
advertising space, and free business advice.
For free advertising space, many publications will write an
article about you or your product if you purchase advertising
space with them. One way publications sell advertising space is
to agree that if the advertiser purchases the ad, he will also
receive a certain amount of free editorial space. This free
editorial space essentially doubles the amount of space you get
for a given amount of money. This editorial space is devoted to
an article about the company or individual or product, and it has
the added cachet of seeming to be work of an outside source. The
editorial company be written by the publication staff, or the
advertiser may provide the copy.
Press releases can be another excellent source of free space. A
well-written press release on an interesting subject will attract
the editor's interest. The editor may even follow up with a phone
call for more details. The result can be anything from a
paragraph to a feature article. All this comes for the price of
mailing the release. Keep in mind that you want to target the
publication that write about the kinds of things you are doing.
Many telephone call-in shows will take calls from entrepreneurs
with interesting products or stories. DTC Publishing Company,
P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations
around the country that you can contact to work out possibilities
for free air time. Note that in approaching these stations you
want to come across as something of an expert in your field
rather than appearing to be nothing more than a salesman flogging
his wares.
A source of free advertising and marketing advice is Mr. Carroll
Rollin, a former advertising manager for such magazines as Wealth
Secrets and the Business Opportunities Journal, and a current
associate of Direct Response Television Productions Mr. Rollin
can be reached at (619) 263-0582 for free advice on how and where
to get free advertising, how to start and promote a business, and
how to do television and magazine advertising.
For free printing, look for such printers as Advanced Printers
(705 S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743).
Advanced Printers offers a "24 HRS OR IT'S FREE" guarantee on
flat sheet printing. The company also offers information about
it's Elite Dealership Program.
Sunday, July 29, 2012
5 Reasons Why Most Don’t Become Wealthy
“Why is it that people don’t become wealthy?” In a country like ours, with the opportunities that we have, why is it that so few people retire financially independent? And I eventually found the answers. Here are what I consider to be the five reasons why people don’t become wealthy.
Read the rest http://www.briantracy.com/blog/general/5-reasons-why-most-dont-become-wealthy/#more-4471
ADVERTISING AD SHEETS EQUALS BIG PROFITS
Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the postage cost to mail them out.
Most ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2 1/4 inches wide, with a 1/2 inch margin from the edge of the paper on both sides and top and bottom.
Assuming that the space occupied by your title, masthead and listing of rates for advertisers interested in placing an ad with you is two inches deep, this leaves you about 24 inches of advertising space to sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad sheet, printed both sides, and a third-class bulk-rate postage of $110, this means that your 24 inches of ad space will have to be sold at a rate of $6.25 each in order to break even. This means: You have to sell all of the ad space on the front of your ad sheet at $6.25 per ad - and then expect to make your profits from the sale of the back side of your ad sheet. Actually, it would be feasible to charge $7.00 per inch for the space on the front side, and carry your own full page ad on the back side. At any rate, don't box yourself into a loss situation where you can't afford to place your own ads in your ad sheet.
You get ads by making up an advertising solicitation sales letter and sending it out to as many mail order dealers as you can find. You can also run ads in other people's publications, inviting the readers to check with you regarding placement of an ad in your publication. And of course, you'll be wanting to work out some exchange advertising deals (whereby another publisher runs your ad in his publication, and you run his in exchange). From the experience of many, many publishers, this can be one of the most effective ways of getting your ads run, at low/no cost, and it is recognized to be successful in the field of Mail Order.
You probably won't be able to fill up all of your available ad space with paid ads until you are well established - but no problem - first you fill your ad space with paid ads, and then you fill in the empty space with ads of your own. Some beginning advertisers fill a part of their empty space with complimentary ads for other mail order operators, send them a copy of the issue in which the complimentary ad appears, and invite them to continue the ad on a "paid" basis from there. Many of them will appreciate the favor and send you a check or money order to continue running the ad.
If you undertake the publication of an ad sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies of your ad sheet to other mail order operators to rubber stamp their names/addresses as co-publishers and mail out for you. Thus, if you had 50 other mail order operators sending out 100 copies each of your ad sheet, you'd be talking about a circulation of 5,000 copies plus the number of copies you mail out. If you can get this kind of program going, you'll quickly build your reputation as well as your circulation, and at the bottom line, your profits.
Some ad sheet publishers, once they've established themselves and are putting out an impressive publication, set up distributor networks. Generally, they run ads calling for distributor/dealers and asking for a $5 to $10 registration fee. In reply to the registration application, they send out a letter explaining that each distributor can buy at half price, so many copies of each issue of the ad sheet, rubber stamp their name on each copy, and send them out as their own. In return, the distributors usually get 50% of the incoming advertising orders, a half-price ad for themselves, and an opportunity to sell subscriptions.
The bottom line relative to becoming a successful ad sheet publisher has to do with keeping your production costs - printing and mailing - as low as possible, while putting out a quality product that other people in the mail order business will want to advertise in - while at the same time using it as an advertising/selling vehicle for your own products.
Everyone involved in mail order selling should have some sort of ad sheet - if for no other reason than as a means to an end - an advertising vehicle for your own products, an extra income form advertising revenues, and as an exchange media with which to gain greater exposure for your own products in other people's publications. Once you've got an ad sheet, or any kind of publication set up and being seen by other mail order operators, you'll quickly gain stature and a certain amount of prestige.
As with any business, your ultimate success depends on your own feasibility studies, and your "sharp-pencil" planning completed before you order your first issue printed. Think about it, weigh the pro's & con's, then go with your decision.
Saturday, July 28, 2012
THE SECRETS OF FREE ADVERTISING
or services are limited only by your own imagination and
energies. There are so many proven ways of promoting your
objectives without cost that it literally boggles the mind just
to think of listing them.
One way is to write an article relative to your particular
expertise and submit it to all the publications and media dealing
in the dissemination of related information. In other words,
become your own publicity and sales promotions writer. Get the
word out; establish yourself as an expert in your field, and
"tag-along" everything you write with a quick note listing your
address for a catalog, dealership opportunity, or more
information.
Another really good way is by becoming a guest on as many of the
radio and television talk shows or interview type programs as
possible. Actually, this is much easier to bring about than most
people realize. Write a letter to the producer of these programs,
then follow up with an in-person visit or telephone call. Your initial
contact should emphasize that your product or service would be of
interest to the listeners or viewers of the program--perhaps even
saving them time and money.
Other ways of getting free or very inexpensive exposure include
the posting of advertising circulars on all free bulletin boards
in your area, especially the coin-operated laundries, grocery
stores, and beauty and barber shops. Don't discount the idea of
handing out circulars to all the shoppers in busy shopping
centers and malls, especially on weekends. You can also enlist the
aid of the middle school students in your area to had out
circulars door-to-door.
Some of the more routine methods include having a promotional ad
relative to your product or service printed on the front or back
of your envelopes at the time you have them printed with your
return address.
Be sure to check all the publications that carry the kind of
advertising you need. Many mail order publications just getting
started offer unusually low rates to first-time advertisers; a
free-of-charge insertion of your ad when you pay for an order to
run three issues or more; or special seasonal ad space at greatly
reduced rates. And there are a number of publications that will
give you Per Inquiry (PI) space--arrangement where all orders
come in to the publication, they take a commission from each
order, and then forward the orders on to you for fulfillment.
Many publications will give you a contract for space. In this
arrangement you send them your ad, and they hold it until they
have unsold space, and then at a price that's always one third or
less the regular price for the space need, insert your ad. Along
these lines, be sure to check in with the suburban neighborhood
newspapers.
If you send out or publish any kind of catalog or ad sheet, get
in touch will all the other publishers and inquire about the
possibilities of exchange advertising. They run your ad in their
publication in exchange for your running an ad for them of
comparable size in yours.
Finally, there's nothing in the world that beats the low cost and
tremendous exposure you get when you advertise a free offer.
Simply run an ad offering a free report of interest to most
people--- a simple one page report with a "tag-line" inviting the
readers to send money for more information, with a full page
advertisement for your book or other product on the backside. Ask
for a self-addressed stamped envelope, and depending on the
appeal for your report and circulation of the publication in
which your ad appears, you could easily be inundated with
responses!
The trick here, of course, is to convert all these responses, or
a large percentage of them, into sales. This is done via the
"tag-line," which issues an invitation to the reader to send for
more information, and the full page ad on the back of the report,
and other offers you include with the complete package you send
back to them. As mentioned at the beginning of this report, it's
just a matter of unleashing your imagination. Do that, and you
have a powerful force working for you that can help you reach
your goals.
Self-Discipline: Persistence
June 10th, 2005 by Steve Pavlina
Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “Press On” has solved and always will solve the problems of the human race.
- Calvin Coolidge
Persistence is the fifth and final pillar of self-discipline.
What Is Persistence?
Persistence is the ability to maintain action regardless of your feelings. You press on even when you feel like quitting.
When you work on any big goal, your motivation will wax and wane like waves hitting the shore. Sometimes you’ll feel motivated; sometimes you won’t. But it’s not your motivation that will produce results — it’s your action. Persistence allows you to keep taking action even when you don’t feel motivated to do so, and therefore you keep accumulating results.
Persistence will ultimately provide its own motivation. If you simply keep taking action, you’ll eventually get results, and results can be very motivating. For example, you may become a lot more enthusiastic about dieting and exercising once you’ve lost those first 10 pounds and feel your clothes fitting more loosely.
When to Give Up
Should you always persist and never give up? Certainly not. Sometimes giving up is clearly the best option.
Have you ever heard of a company called Traf-O-Data? What about Microsoft? Both companies were started by Bill Gates and Paul Allen. Traf-O-Data was the first company they started, back in 1972. You can read the story of Traf-O-Data here. Gates and Allen ran it for several years before throwing in the towel. They gave up. Of course they did a little better with Microsoft.
If they hadn’t given up on Traf-O-Data, then we wouldn’t have such rich collections of Microsoft and Bill Gates jokes today.
So how do you know when to press on vs. when to give up?
Is your plan still correct? If not, update the plan. Is your goal still correct? If not, update or abandon your goal. There’s no honor in clinging to a goal that no longer inspires you. Persistence is not stubbornness.
This was a particularly difficult lesson for me to learn. I had always believed one should never give up, that once you set a goal, you should hang on to the bitter end. The captain goes down with the ship and all that. If I ever failed to finish a project I started, I’d feel very guilty about it.
Eventually I figured out that this is just nonsense.
If you’re growing at all as a human being, then you’re going to be a different person each year than you were the previous year. And if you consciously pursue personal development, then the changes will often be dramatic and rapid. You can’t guarantee that the goals you set today will still be ones you’ll want to achieve a year from now.
My first business was Dexterity Software. I started it in 1994, fresh out of college. But after running it for more than a decade, I was ready for something new. I still run Dexterity on the side, but it’s not my full-time focus anymore. It takes me only about an hour or two a week to maintain it, partly because I designed it to be as automated as possible and to provide me with a passive income. It was successful to the extent I wanted it to be. I could have continued to grow it much larger, but I knew I didn’t want to spend the rest of my life making computer games. Creating my own game company was my dream at age 22, and after publishing a couple dozen games, I feel I accomplished that goal. 22-year old Steve is very satisfied. But today I have different dreams.
Did I give up on Dexterity? You could say that, but it would be more accurate to say that I was infected by a new vision of something that was far more important to me. Had I stubbornly persisted with Dexterity, this site would never have existed. I’d be working on a new game instead of my first book.
In order to make room for new goals, we have to delete or complete old ones. And sometimes new goals are so compelling and inspiring that there’s no time to complete old ones — they have to be abandoned half-finished. I’ve always found it uncomfortable to do this, but I know it’s necessary. The hard part is consciously deciding to delete an old project, knowing it will never be finished. I have a file full of game ideas and some prototypes for new games that will never see the light of day. Consciously deciding that those projects had to be abandoned was really hard for me. It took me a long time to come to grips with it. But it was necessary for my own growth to be able to do this.
I still had to solve the problem of setting goals that might become obsolete in a year due to my own personal growth. How did I solve this problem? I cheated. I figured out the only way I could set long-term goals that would stick would be if they were aligned with my own process of growth. The pursuit of personal growth has long been a stable constant for me, even though it’s paradoxically in flux at the same time. So instead of trying to set fixed goals as I did with my games business, I began setting broader more dynamic goals that were aligned with my own growth. This new business allows me to pursue my personal growth full-out and to share what I learn with others. So growth itself is the goal, both for myself and others. This creates a symbiotic relationship, whereby helping others feeds back into my own growth, which in turn generates new ideas for helping others. Anyone who’s been reading this site since last year has probably seen that effect in action.
The direct and conscious pursuit of personal growth is the only type of mission that would work for me. If I made it my mission to master real estate investing, for example, I’d probably become bored with it after a few years. Since I want to keep growing indefinitely, I have to maintain a certain level of challenge and keep raising the bar ever higher. I can’t let things get too dull and risk falling into a pattern of complacency.
The value of persistence comes not from stubbornly clinging to the past. It comes from a vision of the future that’s so compelling you would give almost anything to make it real. The vision I have of my future now is far greater than the one I had for Dexterity. To be able to help people grow and to solve their most difficult problems is far more inspiring to me than entertaining people. These values started oozing out of me as I ran Dexterity because I favored logic puzzle games that challenged people to think, often passing up the opportunity to publish games I felt would make money but which wouldn’t provide much real value to people.
Persistence of action comes from persistence of vision. When you’re super-clear about what you want in such a way that your vision doesn’t change much, you’ll be more consistent — and persistent — in your actions. And that consistency of action will produce consistency of results.
Can you identify a part of your life where you’ve demonstrated a pattern of long-term persistence? I think if you can identify such an area, it may provide a clue to your mission — something you can work towards where passion and self-discipline function synergistically.
Learn more http://www.stevepavlina.com/blog/2005/06/self-discipline-persistence/
Five Easy Steps to Staying Motivated
Motivational experts get paid big bucks to tell professionals, striving for success, that they must constantly examine these factors. How do you do that? Follow the 5 tips that follow, and watch the changes.
1. Maintain a Positive Attitude – Let’s realize that life is only 10% of what happens to us and 90% how we react to it. We’re responsible for our own actions and attitudes, and changing them when appropriate. When you’re around people/things that are uplifting and positive, you feel that way. You have more confidence in yourself, and know you can change whatever needs changing. If you can make your workplace such a place you’ll find happier workers and higher production. You might even find your employees look forward to coming to work!
2. Leave Personal Troubles Home - Everyone has problems, but they don’t belong at work. Turn your attention and energy entirely to your on-the-job tasks. This will actually be good for you because you’ll get a mental break from your troubles.
3. Create Positive Affirmations - The reason for writing goals for your business is the same as creating positive affirmations on paper. What your eyes see and ears hear, your mind will believe. Try it! After you’ve written them down, read them aloud to yourself – and do it every morning when you get into work. You’ll be amazed at what happens. Come up with a set of new ones every month. Statements such as, “I’m an important and valuable person,” or “I know I’ll make good use of my time today.” Repeating them out loud everyday at a set time will help reinforce positive actions.
4. Make Sure Break Times Are Really Break Times - This is an area where most bosses/entrepreneurs fall down. You become so intense about the project or situation you’re working on that you don’t ease up. Thinking that it’ll be solved in the next few seconds, and then you’ll get a cup of coffee can lead you right up to quitting time. Regularly adhering to a specified break schedule, even if you’re the boss, releases the tension. If you work on a computer this is even a greater problem because before you realize it – you’ve been working in that same position for hours. The best answer to this is to set yourself a reminder on your appointment calendar for every 2 hours, and let the computer reminder chime send you the alert to move around.
5. Exercise, Exercise, Exercise - I know that lately it seems that “exercise” is the cure-all to every physical ailment or your love life, but despite that there is some truth to that ugly word. By “exercise” I don’t mean that you should go out and join a gym and spend your lunch-time, 3-days-a-week there working out. What is really beneficial and workable is that at those chiming alerts from your computer, get up and walk around your desk or room. Maybe go outside and get the mail and enjoy the sunlight (if you’re an entrepreneur that has a home office), or just get up and do a few stretches. Concentrated, tense thinking – typing - plotting plans - or whatever your work, makes all those muscles tighten up and knot up. Then when we move we “ooh” and “ouch” because we’ve knotted up into a ball of tension. Periodic stretching, even at our desk, or just getting up and walking over to the window and getting a different view can help. One of the greatest disservice modern business décor has done to us, is making our offices pristine, sleek, unencumbered spaces. There is nothing more relaxing than getting up from your desk and walking over to a peaceful, serene, seascape or pastoral painting and just drinking it in visually. Momentarily transporting your mind out of work and into that place does wonders. A few good paintings and less shiny chrome in offices would benefit us all.
It only takes a little concentrated effort on our part to keep motivated and productive, which leads to success. I know you’re going to hate hearing this, but it’s true anyway – and that is, “WHEN LIFE GIVES YOUR LEMONS – MAKE LEMONADE!”
Friday, July 27, 2012
How to Win Friends and Influence People
Dale Carnegie's book "How to Win Friends and Influence People" is the most influential business book of the twentieth century. Download a free copy of his principles and learn why! These are the same key principles we use in our training and consulting services for professionals and companies of all sizes in all business segments around the world.
You will learn how to:
Communicate with diplomacy and tact
Become a more persuasive communicator
Be an effective leader
Reduce stress
Download Your Free Copy in Seconds... http://www.dalecarnegie.com/secrets_of_success/?keycode=google06_GBBranded&gclid=CI3JvY6rv60CFWHatgodgF4W_w
Benefits of helping others buy a house
- Financial Freedom
- High Income Business Opportunities
- Be Your Own Boss
- Success Driven Industry
- Significant Tax Advantages
- Low Financial Risk
- Time Freedom
- Gaining Marketing Experience
Helping others qualify for a home loan is very satisfying. Join our affiliate program and get paid to help others buy a home.
There are also many additional benefits to becoming an affiliate marketer that are often initially overlooked. When I first became an affiliate marketer I had no experience in marketing, having never owned a business before. The education and training that I received when I began was priceless! I gained both the knowledge and experience required to run a home business.
Enter your information in the form at the top of this Website if you are interested in learning how to earn $100 to $200 a day as an affiliate marketer.
Thursday, July 26, 2012
Brian Tracy - Outselling Your Competition Sales Training Video Preview from Seminars on DVD
http://www.youtube.com/watch?v=aXLeex84Irk
Personal Goal Setting
Many people feel as if they're adrift in the world. They work hard, but they don't seem to get anywhere worthwhile.
A key reason that they feel this way is that they haven't spent enough time thinking about what they want from life, and haven't set themselves formal goals. After all, would you set out on a major journey with no real idea of your destination? Probably not!
Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn your vision of this future into reality.
The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You'll also quickly spot the distractions that can, so easily, lead you astray.
Why Set Goals?
Goal setting is used by top-level athletes, successful business-people and achievers in all fields. Setting goals gives you long-term vision and short-term motivation. It focuses your acquisition of knowledge, and helps you to organize your time and your resources so that you can make the very most of your life.
By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals, and you'll see forward progress in what might previously have seemed a long pointless grind. You will also raise your self-confidence, as you recognize your own ability and competence in achieving the goals that you've set.
Starting to Set Personal Goals
You set your goals on a number of levels:
First you create your "big picture" of what you want to do with your life (or over, say, the next 10 years), and identify the large-scale goals that you want to achieve.
Then, you break these down into the smaller and smaller targets that you must hit to reach your lifetime goals.
Finally, once you have your plan, you start working on it to achieve these goals.
This is why we start the process of goal setting by looking at your lifetime goals. Then, we work down to the things that you can do in, say, the next five years, then next year, next month, next week, and today, to start moving towards them.
Read more http://www.mindtools.com/page6.html
Benefits of helping others buy a house
- Financial Freedom
- High Income Business Opportunities
- Be Your Own Boss
- Success Driven Industry
- Significant Tax Advantages
- Low Financial Risk
- Time Freedom
- Gaining Marketing Experience
Helping others qualify for a home loan is very satisfying. Join our affiliate program and get paid to help others buy a home.
There are also many additional benefits to becoming an affiliate marketer that are often initially overlooked. When I first became an affiliate marketer I had no experience in marketing, having never owned a business before. The education and training that I received when I began was priceless! I gained both the knowledge and experience required to run a home business.
Enter your information in the form at the top of this Website if you are interested in learning how to earn $100 to $200 a day as an affiliate marketer.
Wednesday, July 25, 2012
Persistence
Giving up is easy. Anyone can do that. People do it all the time. I do it. All of us do. We surrender. We throw out the next possible opportunity sometimes, simply because we fell down in some way or another, or because someone else finally wore us down with their repeated message that we couldn’t succeed. Surrender is practically a national sport, it seems.
Persistence, however, is a trick worth nurturing. If you can keep at something, if you can find and rekindle that little spark of faith that you’ll figure it out, then you can rebuild again and again. Persistence is the act of building continuity. It’s the deliberate action of doing something, doing it again, doing it again, until you get it right, and maybe doing it over and over after that, too.
At the Grammys, there was a medley of performances from Rihanna, Eminem, Dr. Dre, and Skylar Grey. Three of the four (sorry, I don’t know anything about Skylar) had something in their stories about persistence. Rihanna kept her career going, after having to deal with an abusive boyfriend. Eminem came back from a serious drug habit. Dre had to battle his own inner demons after having spent 10 years away from recording studio albums. In each case, they persisted, even though things went wrong, and even when life didn’t throw a perfect hand.
Persistence is a powerful state to consider. If you can find the discipline to persist, then you’ve got a power that many seem unable to master. That said, here are three (or maybe four) masters of persistence:
http://www.chrisbrogan.com/persistence/
Train your mind
Have you tried to use the power of positive thinking, auto suggestion, positive affirmations, read about the how to influence the subconscious mind, the law of attraction or "the secret" and are still waiting for results? If so, you will be positively surprised by what you're about to learn.
Research by leading universities in the field of cognitive and behavioral science proves the existence of so called “automatic thoughts”, i.e. thoughts that come to mind involuntarily and effortlessly as an automatic response to certain stimuli. These are the thoughts that ultimately determine whether you'll fail or succeed in reaching your personal goals.
What are Automatic Thoughts?
The average person processes over 60'000 separate thoughts per day, of which 90% occur subconsciously. Automatic thoughts are produced by our subconscious mind and continue to execute without the involvement of our conscious mind. Think about how many things you just do, day in day out, without even consciously thinking about it. These automatic thoughts are like mini computer programs in our subconscious minds. They automatically come into action as a response to stimuli in our environment.
While many automatic thoughts are positive, some of them can create undesirable limitations in terms of your ability to evolve, progress and reach significant personal goals in your life – you could call them “success blockers”. They simply prevent you from progressing in areas where you'd like to succeed.
Automatic thoughts determine your thought patterns, attitudes and behaviors. The reactions you then observe from your environment validate your thoughts. A key observation is that certain “automatic thoughts” are triggered by common belief patterns (schema) with groups of people who experience the same or similar challenges and limitations.
The first step in eliminating automatic thoughts that prevent you from being successful is to determine negative thought patterns that trigger success limiting thoughts, attitudes and behaviors.
The second step is to actively change these thought patterns (cognitive modification) and introduce cognitive patterns that have been observed to trigger positive results.
But how do you do that? Ask yourself, how many people you know, maybe including yourself, who despite honest attempts to change their destiny
- lead unfulfilled or unsatisfying lives
- feel like they're not where would like to be at this point in their lives
- continue to struggle with money problems
- suffer from low self confidence
- are not satisfied with their work
- have not found the right partner
etc.
Why do these people continue to fail? In most cases it isn’t for lack of trying or good will. It’s because our brains are programmed to subconsciously react to certain stimuli in the form of predetermined (automatic) thoughts that guide our behaviors.
Unfortunately most self help books or courses can't change that. Why is this the case? Traditional self improvement programs are not designed to actively change your belief system which triggers these automatic thoughts. Therefore, if the conscious mind tries to initiate a behavioral change that conflicts with the subconscious mind’s pre-programmed thought patterns, the subconscious mind always wins. In his famous book “Self Mastery through Conscious Autosuggestion” Dr. Emile Coue writes: “In the conflict between the will and the subconscious mind, the force of the subconscious mind is in direct ratio to the square of the will”, i.e. even if you're willing to change, you won't change unless you change the subconscious automatic thoughts.
Think of how many people you know who fully understand that smoking is damaging to their health, and yet they continue to smoke. Or how many people know that eating excessively not only makes them feel unattractive but is also bad for their well being, and yet they continue to eat more than they should. There's clearly no lack of consciousness here, and yet, the behaviors persist.
The latest statistics indicate that fewer than one in five people who follow a formal weight loss program actually succeed in loosing weight. Why is the failure rate so high? Because despite all the good intentions the cognitive and associated behavioral patterns of these people remain unchanged and continue to produce the same old undesirable outcomes.
The only effective way to produce results is to re-condition your thought and behavioral patterns. In unscientific terms it could be compared to erasing old “success blocker programs” and installing new “success enabler programs” on your computer.
Read more at http://www.inspirized.com
A positive mindset
By Remez Sasson
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Positive attitude helps to cope more easily with the daily affairs of life. It brings optimism into your life, and makes it easier to avoid worry and negative thinking. If you adopt it as a way of life, it will bring constructive changes into your life, and makes them happier, brighter and more successful. With a positive attitude you see the bright side of life, become optimistic and expect the best to happen. It is certainly a state of mind that is well worth developing and strengthening.
Positive attitude manifests in the following ways:
Positive thinking.
Constructive thinking.
Creative thinking.
Expecting success.
Optimism.
Motivation to accomplish your goals.
Being inspired.
Choosing happiness.
Not giving up.
Looking at failure and problems as blessings in disguise.
Believing in yourself and in your abilities.
Displaying self-esteem and confidence.
Looking for solutions.
Seeing opportunities.
A positive attitude leads to happiness and success and can change your whole life. If you look at the bright side of life, your whole life becomes filled with light. This light affects not only you and the way you look at the world, but also your whole environment and the people around you. If it is strong enough, it becomes contagious.
The benefits of a positive attitude:
Helps achieving goals and attaining success.
Success achieved faster and more easily.
More happiness.
More energy.
Greater inner power and strength.
The ability to inspire and motivate yourself and others.
Fewer difficulties encountered along the way.
The ability to surmount any difficulty.
Life smiles at you.
People respect you.
Negative attitude says: you cannot achieve success.
Positive attitude says: You can achieve success.
If you have been exhibiting a negative attitude and expecting failure and difficulties, it is now the time to change the way you think. It is time to get rid of negative thoughts and behavior and lead a happy and successful life. Why not start today? If you have tried and failed, it only means that you have not tried enough.
Developing a positive attitude that will lead you to happiness and success:
- Choose to be happy.
- Look at the bright side of life.
- Choose to be and stay optimistic.
- Find reasons to smile more often.
- Have faith in yourself and in the Power of the Universe.
- Contemplate upon the futility of negative thinking and worries.
- Associate yourself with happy people.
- Read inspiring stories.
- Read inspiring quotes.
- Repeat affirmations that inspire and motivate you.
- Visualize only what you want to happen.
- Learn to master your thoughts.
- Learn concentration and meditation.
Following even only one of the above suggestions, will bring more light into your life!
For more information on positive attitude, explore the links at the beginning of this page.
http://www.successconsciousness.com/positive_attitude.htm
Tuesday, July 24, 2012
Positive thinking quotes
http://thinkexist.com/quotations/positive_thinking
Benefits of helping others buy a house
- Financial Freedom
- High Income Business Opportunities
- Be Your Own Boss
- Success Driven Industry
- Significant Tax Advantages
- Low Financial Risk
- Time Freedom
- Gaining Marketing Experience
Helping others qualify for a home loan is very satisfying. Join our affiliate program and get paid to help others buy a home.
There are also many additional benefits to becoming an affiliate marketer that are often initially overlooked. When I first became an affiliate marketer I had no experience in marketing, having never owned a business before. The education and training that I received when I began was priceless! I gained both the knowledge and experience required to run a home business.
Enter your information in the form at the top of this Website if you are interested in learning how to earn $100 to $200 a day as an affiliate marketer.
Benefits of helping others buy a house
- Financial Freedom
- High Income Business Opportunities
- Be Your Own Boss
- Success Driven Industry
- Significant Tax Advantages
- Low Financial Risk
- Time Freedom
- Gaining Marketing Experience
Helping others qualify for a home loan is very satisfying. Join our affiliate program and get paid to help others buy a home.
There are also many additional benefits to becoming an affiliate marketer that are often initially overlooked. When I first became an affiliate marketer I had no experience in marketing, having never owned a business before. The education and training that I received when I began was priceless! I gained both the knowledge and experience required to run a home business.
Enter your information in the form at the top of this Website if you are interested in learning how to earn $100 to $200 a day as an affiliate marketer.
Tuesday, July 10, 2012
How to teach your downline to double their followers in half the time.
According to Wikipedia -
"Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 140 million active users as of 2012, generating over 340 millions tweets daily and handling over 1.6 billion search queries per day. It has been described as "the SMS of the Internet." Unregistered users can read
the tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices."
In marketing terms, Twitter is an excellent tool to identify, contact, and connect with your niche market.
You can achieve phenominal marketing results by repeating these simple steps - search, follow, tweet. Twitter can allow you to locate your niche market with laser-like precision. And it allows your niche market to find you easily.
Now imagine what it would be like to double your followers overnight. Can you picture what your income stream or reader base would look like? How many additional people would you be able to connect with continuously?
Simply by repeating these simple steps - "search", "follow", "tweet" faster, you can create an enormous following instantly. Take a look at this incredible tool and decide for yourself if you can teach your downline how to double their followers in half the time.
Wednesday, July 4, 2012
How to teach your downline to double their followers in half the time.
According to Wikipedia -
"Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 140 million active users as of 2012, generating over 340 millions tweets daily and handling over 1.6 billion search queries per day. It has been described as "the SMS of the Internet." Unregistered users can read
the tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices."
In marketing terms, Twitter is an excellent tool to identify, contact, and connect with your niche market.
You can achieve phenominal marketing results by repeating these simple steps - search, follow, tweet. Twitter can allow you to locate your niche market with laser-like precision. And it allows your niche market to find you easily.
Now imagine what it would be like to double your followers overnight. Can you picture what your income stream or reader base would look like? How many additional people would you be able to connect with continuously?
Simply by repeating these simple steps - "search", "follow", "tweet" faster, you can create an enormous following instantly. Take a look at this incredible tool and decide for yourself if you can teach your downline how to double their followers in half the time.
Tuesday, July 3, 2012
Increasing Sales
1. Qualify Your Prospect – Maximizing your time is important, so the faster you can determine if you’ve got a potential customer the better. Determine who the “Decision Maker” is, do you have a good rapport with him/her, is their a problem you can solve or do they know there’s a problem? You may have the greatest hammer in the world, but if all this prospect uses is screws – you can’t sell your product.
2. Gain Trust – Price and product benefits are obvious buying factors, but less obvious ones are intuition, impressions, and rapport. Prospects are just as apt to buy for emotional reasons as practical ones, so you need to show them you are most like them, you’re sincere, you keep your word, and are honest. If you say you’ll see them on Tuesday, make sure you keep your word. Don’t make a promise you don’t intend on keeping.
3. Define Your Unique Position – Your product or service provides your customer with a specific benefit or group of benefits. Make sure it isn’t the same as your competition. Why does your company stand out? Let them know the difference.
4. LISTEN! – Most salespeople are guilty of “overselling”, and often miss the sentence from the prospect that says, “You’re right. We’ll take it.” Listen to your prospect as he answers open-ended questions, and even listen to his tone and inflections of speech. Uncover the problem, and then provide the solution and stop talking.
5. Stay Focused – Too many small business owners spend all their time putting out fires instead of making sales. Spend at least 60% of your time trying to produce revenue. The sales window of 9am-5pm is small, so plan your selling time accordingly. Schedule non-sales generating duties outside this time.
6. Polish Your Presentation – Don’t take your sales presentation for granted. Practice your pitch. You’ve spent a lot of money perfecting your product or service, take the time to develop a comfortable, confident, effective presentation.
7. Do Your Homework – Research your prospects so that you can ask better questions, show better under-standing of his business, and be more prepared and confident before your meet.
8. Learn From Success – Many entrepreneurs have success in one industry with one type of client, and then don’t focus on getting more of the same type. If you’ve been successful selling to doctors and publishers, call on other doctors and publishers and refer to the successes you’ve had. Prospects will trust you more if they know you have previous experience with others in their field. You also spend less time establishing your credibility with them.
These are just a few of more than 50 or more ways to increase your sales revenue, but they are valuable in helping you to accomplish one very important goal – TO SELL THE MOST PRODUCT OR SERVICE IN THE LEAST AMOUNT OF TIME. Remember, the only difference between an average baseball player and an All-Star is just one more hit in every 10 at bats. Step up to the plate and sell, sell,
sell.
Tips for Achieving Your Goals
Lifestyle goals such as exercise and healthy diet have to become habits in order to be effective. Career change also takes time and planning, and it doesn’t happen overnight.
Your world has shifted. There’s voice mail, e-mail, pagers, and faxes that have made a “waiting” period unacceptable and almost obsolete. With information immediately available, we expect relationships and goal achievement to be done the same. As you read this you know that it is unreasonable to expect that, don’t you? We’ve been led by advertisers to believe that we deserve immediate gratification, and that it is readily and effortlessly available!
When you want to train a puppy, you know that it’s going to take time and consistent reinforcement. You’re ready for that, because you want your puppy to behave in an acceptable way. Why then, are you so patient with the puppy and so hard on yourself?
When you plant seeds in the garden, you tend them, water them, hope for sunlight and nurture them. Are you nurturing yourself?
The best way to move gently and effectively towards your goals is to take a reasonable approach. Break your long-term project goal into sub-goals. Break it into doable, short-term chunks. Today prepare the soil; tomorrow plant the seeds.
Each action you take and each step is satisfying because you know that it is contributing to the completion of your goal. You cannot rush Mother Nature with your garden, and the same is true for your goals.
This process is much more than “bloom where you’re planted”, because when you’re the gardener you choose what to plant and how to nurture it. Do the same for yourself, and grow yourself beautifully. Your goals will be accomplished in due time, and you won’t end up up-tight and frazzled.